Businesses rely on propaganda in order to thrive, according to Bernays
“Even in a basic sense, business is becoming dependent on public opinion. With the increasing volume and wider diffusion of wealth in America, thousands of persons now invest in industrial stocks. New stock or bond flotations, upon which an expanding business must depend for its success, can be effected only if the concern has understood how to gain the confidence and good will of the general public. Business must express itself and its entire corporate existence so that the public will understand and accept it. It must dramatize its personality and interpret its objectives in every particular in which it comes into contact with the community (or the nation) of which it is a part.” Businesses rely on propaganda to get their company out there to be advertised and showcased. In order for a company to be on top, they need to persuade and influence the mind of their consumers. This ties into the media and how business use the internet to get noticed and have the public become aware of their enterprise.
